Born to Be Wild Design Campaign
Born to Be Wild is a campaign designed to educate viewers on how to deal with wildlife they believe may be in distress. It also provides rehabilitators and nature centers with resources that they can download and print, spreading them to the masses in the hopes that the information will prevent improper involvement prior to its happening. The website can be found here.
In addition, a low-res pdf version of the process book detailing how the campaign was created including research, sketches, and early iterations can be found here.