After a rebrand, the Myriad360 Marketing team needed new and refreshed templates for their email marketing.

I was responsible for designing and coding email templates, ensuring these templates would be user friendly for those with little to no HTML experience.  Templates are coded to be fully responsive and are optimized for all major email clients, browsers, and operating systems. CTA buttons are “bullet-proof” text-based buttons.

Designed while working at Myriad360.

 

Newsletter Initial Sketches

The Marketing team was looking for a Newsletter template the would feature a note from the CEO, a highlighted product or offering, upcoming events, and links to relevant news or insights. I researched what what other companies were doing with their newsletters and did some loose sketching to explore how that could translate to our needs.

 

Newsletter Wireframe Explorations

Based off my initial sketches, I explored some different ways those sections could be expressed. I presented these to the Marketing team to ensure all the sections they needed were accounted for. We decided the middle option would be the best fit.

 

Newsletter Template

Once the wireframe was approved, I applied the visuals designs and coded the template for use.

 

Additional Templates

In addition to the brand new newsletter template, a few of our “tried and true” templates needed to be updated to the new brand style.

Icon Header Template

 

Image Header Template

 

Event Template